Matthew (Matt) Peat is a visionary Creative Director of experiential marketing, events, hospitality/catering & concept development with solid experience managing all levels of multiple projects including business development, company budgeting & administration.

 

A strong, contagious & creative drive coupled with the ability to convert vision into profitable return on investment through clear business solutions.

 

A dynamic team leader with ambition & positive energy in all aspects of creating & running a robust & multi-platform business.

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• A visionary & engaging “Creative” Director

• Exceptionally strong relationship, stakeholder management, coaching & mentoring skills

• Excellent budget management from $5K to $20m

• Strong consumer & customer orientation – highly brand savvy

• Deep experience in the design & implementation of new business models & business development

• Very broad experience across Government, Technology, Alcoholic Drinks, Leisure, Retail, Luxury, Sport, the Arts and Charity sectors

• A collaborative team leader & energising communicator

• Extensive international experience including across Western Europe, USA & Australasia

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CAREER HIGHLIGHTS

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1987 - 1996

• The NZ School of Dance, Full Of Piranyas Dance Company, Freelance Dancer

•  Dancer; various commercial & artistic roles & world tours

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1996 - 1998

• CP, Universal Pictures & Pacific Renaissance’s TV series Hercules & Xena; Warrior Princess

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1998 - 2000

• Designed Showrooms for Anne Klein NY

• GM of Performance Art Company, Pink Inc NY

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2000 - present

• Creative Director of Urban Productions

• Designed & produced Chivas Regal 200 year anniversary global celebration

• Valentino brand events in Rome & UK 

• Armani 25th anniversary events London

• Launch of Birmingham’s The Mailbox & the More London buildings

• Jo Malone store & product launches for 10 years

• Launch of London House, Brussels

• Elle Style Awards for 6 consecutive years

• The inaugural Private Equity Foundation fundraiser event

• The Pratham Charity Gala

• The Freddie Mercury Foundation annual fundraiser event

• Designed & produced the Martini Terrazza for Cannes Film Festival, F1 Monaco, Rome Film Festival

• Co-Conceptualised and executed business plan for UP to sell to Caprice Holdings, creating Urban Caprice

• Conceptualised, designed and produced The Raisa Gorbachev Foundation and Annual Gala event in collaboration with President Gorbachev and Alexander & Evgeny Lebedev

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During this time Richard Caring’s Caprice Holdings also acquired The Birley Group, 80% share of The Soho House Group, Wentworth Golf Club and various other high street restaurants and groups.​​

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• Managing Director of Urban Caprice 

• Designed and produced Masterpiece London hospitality and events to include The Scott’s Champagne and Oyster Bar, Le Caprice, Harrys, The Ivy, Mount Street Deli etc

• Designed and produced the International Olympic Committee’s own multi-level pavilion within the 2012 London Olympic Village for the VVIP hospitality

• Numerous national and international pop-ups, festivals etc, of branded and private members club experiences

• Designed and produced the hospitality for the 39th G8 Summit in Northern Ireland

• Designed and produced the Deutsche Bank Frieze Art Fair VIP pavilion for 13 years

• Designed and produced the British Land pavilion installation and event for the inaugural London Design Biennale

• ​Conceptualised and created Le Vivisci; a private members club for a global community of like-minded people who adore wine, who choose to experience the extraordinary and who have a penchant for parties

• Uno Loco, Artistic Director, Auckland NZ, Redundant due to Covid-19

• Tania Dalton Foundation Gala Director, NZ 2020, 2021, 2022 raising over $800k 

• Punch, short Film, Covid & H&S Officer (Robyn Murphy & Catherine Fitzgerald) 

• Uno Loco, Creative Producer (Contract), various projects   

• Datacom, Consultant, creating an Event Strategy for PSG proposing a $15.8m profit pipeline.  

• Datacom, Consultant. Facilitating the annual ESG Conference in Rotorua; Hei Apopo.

• General Manager of LIme & Soda and Vokali New Zealand MICE Companies.

• 2023 IBSC International Conference Director, 640 delegates from all over the world for 6-days in Auckland

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